Advertisement Consent
The advertisement control system is set out in the Town and Country Planning (Control of Advertisements) Regulations 1992.
Local Planning Authorities are responsible for the day-to-day operation of this system, including deciding whether a particular advertisement should be permitted or not.
The advertisement control system covers a very wide range of advertisements and signs, including:
- Posters and notices
- Placards and boards
- Banner signs
- Fascia signs and projecting signs
- Pole signs and canopy signs
- Models and devices
- Advance signs and directional signs
- Estate agents’ boards
- Captive balloon advertisements
- Flag advertisements
- Price markers and price displays
- Traffic signs
- Town and village name signs
Not all advertisement signs require consent. If you are unsure whether a sign needs consent, please contact a planning officer who will be able to advise you. The display of an advertisement on a Listed Building will also require Listed Building Consent.
The display of an advertisement without the required consent is an offence and liable to prosecution in the Magistrates’ Court. The Local Planning Authority has powers to deal with illegal signage and should you have any concerns regarding this you should contact a planning officer.
To obtain consent to put up an advertisement or sign you will need to apply to the Local Planning Authority. A standard application form can be downloaded from this website, or you can submit an application on line through the planning portal, or you can request that a form is sent to you by post. In addition to the application form, you will need to provide four copies of illustrative plans and drawings, and include the appropriate fee.
- Application for Consent to Display an Advertisement
- Advertisement Consent Validation Checklist
- Fee Sheet
- How to Submit an Application
In determining an application for advertisement consent the local planning authority can only consider two issues: interests of amenity and public safety.
If advertisement consent is refused, or a condition imposed on the consent for which you are dissatisfied, there is a right of appeal for applicants only to the Secretary of State through the Planning Inspectorate.
For further information on advertisement consent, please contact a planning officer.